The Absolut Art Collection on tour
The Absolut Art Collection collection has been on a number of tours before it took up its permanent plate at the Museum of Spirits in Stockholm.
The Museum of Wines & Spirits passed on MTAB’s contact details, and the company was booked by The Absolut Company to manage the logistics of the tour. The company also built special transportation crates. A total of 20 works of art went on tour. The works were displayed in various types of exhibition spaces, including galleries and museums. And they were hung according to instructions from the local curator.
At each new location, the exhibition was received at the airport by MTAB’s working partner, which helped with both hanging and repacking of the works.
– Our cooperation has been close and really good, says Alexandra Bohl, project manager Global Marketing at The Absolut Company. We have received quick responses to every request. Among other things, our insurance company demanded that MTAB should be our logistics partner.